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Trends in Organic Ingredients: Health, Sustainability, Protein Ingredients Drive Industry Innovation

Organic Ingredients

Health has been in the spotlight since the outbreak, thus driving the use of organic ingredients in a range of food and beverage products.

According to Innova Market Insights, the use of organic ingredients in new food and beverage products is increasing globally, growing 5% year-over-year compared to 2020 and 2021.

In 2021, the product category with the most organic ingredients launched globally is baby food (19%); plant ingredients become the main ingredient category for organic ingredients in products launched globally; %), gluten-free (31%) and vegan (29%).

Nutrition Products

Health and sustainability are more important to consumers today than ever, and both trends are driving demand for organic food and beverages. Consumer interest in nature and health is a major driver of organic food.

"Another area where organic products are driving growth is the global infant formula market, with more than 15% of infant formula launched in the past three years claiming to be organic,” the experts noted.

"The industry is expected to grow by 10% over the next five years, but with demand for organic whey and lactose rapidly outpacing supply, the lack of supply of baby-grade organic ingredients may so far hinder growth," the expert explained.

Organic Natual Bio

For example, the United States has recently faced a shortage of infant formula due to complex issues such as a supply chain crisis and the conflict between Russia and Ukraine, and parents are scrambling to find supplies.

Experts emphasize that, in addition to organic whey and lactose, there is a growing demand for organic functional protein products from health-conscious consumer groups. The range of organic beverages has also expanded to include alcoholic beverages, including organic ingredients, unconventional flavors, and overall health benefits.

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